Customer Relationship Management (CRM) Training, Port Harcourt

Customer Relationship Management (CRM) Training
Why Attend

In today’s competitive market, customer loyalty is the key to sustained business growth. Effective Customer Relationship Management (CRM) helps organizations attract, retain, and engage customers profitably.
This course provides participants with the tools and strategies to understand customer behavior, enhance satisfaction, and build lasting business relationships.
Participants will gain the skills needed to manage customer data, handle complaints professionally, and create service excellence strategies that drive organizational success.

Course Methodology

Highly engaging sessions with role plays, case studies, group discussions, and hands-on CRM software demonstrations.

Course Objectives

By the end of this course, participants will be able to:

Understand the principles and importance of CRM

Design customer retention and loyalty programs

Implement effective communication and feedback systems

Manage complaints and service recovery professionally

Utilize CRM tools and analytics for customer insight

Target Audience

Customer service officers, marketing executives, sales representatives, front desk professionals, and anyone involved in customer interaction and retention.

Target Competencies

Customer Engagement | Communication Skills | Relationship Building | Complaint Management | Service Excellence | Data-Driven Decision Making

Course Outline

Introduction to Customer Relationship Management

Understanding Customer Expectations and Behavior

Building and Sustaining Customer Loyalty

Handling Complaints and Difficult Customers

CRM Software Tools and Data Analytics

Service Excellence and Brand Reputation

Communication Strategies for Frontline Teams

Measuring CRM Success and Customer Satisfaction

Call/WhatsApp: 0809 398 2114 | 0703 914 7221